This study aims to build a research model to overcome the gap that occurs in the effect of dividend policy on firm value by including profitability as a moderating variable. The population of this research is 69 companies. While the sample is determined by 20 companies in the LQ-45 index. determined by purposive sampling technique. https://www.thegreensjunglebeautyshops.shop/product-category/sunscreen-lotion/